Creative Media AI use cases

Prototyping & DesignMarketing & Content+1

Brand-specific image generation workflow where creators and brands train private Firefly models on their own assets to generate visuals with consistent style, characters, and details.

Outcome: The useful result is a reusable visual-generation system that can produce campaign, concept, and story assets with less drift from the brand’s existing creative language.

Creative MediaResearch & Analysis

Built AI workflows for documentary post-production at Florentine Films: a searchable media database for archival assets, an iOS field-research app for physical archives, and a Mac OCR tool for difficult historical documents.

Outcome: Turns tedious archival logging into structured, searchable research material. Images, video, audio, physical archive photos, and hard-to-read documents become easier to describe, tag, search, and reuse in documentary storytelling.

Life SystemsCreative Media

Uses AI as a creative writing partner, personal support tool, and experimental life mirror — from brainstorming comedy to training a custom LLM on pregnancy-era audio and text as a strange, funny comparison between human and machine learning.

Outcome: Turns AI into a safe place to test half-formed ideas, surface emotional context, spot personal patterns, and make abstract conversations about AI feel more human, funny, and memorable.

Creative MediaLife Systems

Uses AI for a set of personal creative and practical experiments: generating music videos from still images and audio, building a video-based book catalog app, and using Perplexity Comet to analyze personal finance accounts.

Outcome: Shows how consumer AI tools can be stitched together into small personal projects that feel useful or expressive without becoming full products. Anish uses AI for playful media creation, quick personal utilities, and deeper analysis of everyday tasks.

Creative Media

Made the AI sci-fi short Borrowing Time without a traditional camera shoot, using AI image, video, and voice tools to create a proof-of-concept film and attract attention around a bigger story world.

Outcome: Shows how a filmmaker can use AI to create a cinematic proof of concept before raising a full production budget, making it easier to test tone, story, visuals, and audience interest.