ChatGPT use cases

Business OperationsKnowledge Management+1

Telehealth ambient scribe workflow where visit audio is transcribed with Whisper and processed with GPT-4o into SOAP notes and patient instructions for clinician review.

Outcome: The paper reports adoption by 540+ clinicians, reduced self-reported cognitive load and documentation burden among survey respondents, and a production workflow where clinicians still review and edit the AI-generated documentation.

Learning & EducationCompany AI Adoption

AI language-practice workflow where learners use AI-led conversations and explanation features to practice speaking, roleplay scenarios, and understand mistakes.

Outcome: Learners get a lower-pressure practice partner that can adapt to their level, respond in real time, give feedback, and send them back into the lesson path with more context.

Learning & EducationKnowledge Management

Teacher lesson-plan customization workflow where AI and curators co-create English/Kannada lesson plans that teachers adapt for local classroom needs.

Outcome: Teachers reported saving lesson planning time, reducing teaching-related stress, and using AI-generated plans as adaptable starting points for classroom activities and documentation.

Marketing & ContentPersonal Productivity

Finance newsletter editing workflow where human-written market thoughts are streamlined with ChatGPT, copyedited with Claude, and refined with custom GPTs to preserve trading-specific language.

Outcome: The workflow helps him move from rough human-written analysis to publishable newsletter copy faster, with an added check for jargon and style before publication.

Research & AnalysisKnowledge Management+1

Direct-from-source job indexing workflow that crawls company career pages, summarizes job descriptions with GPT, and enables granular filtering across full job descriptions.

Outcome: Job seekers get a more usable search experience across source-linked listings, while the product team can enrich large volumes of unstructured job descriptions without hand-tagging every role.

Prototyping & DesignMarketing & Content+1

AI-assisted beverage brand buildout workflow spanning brand identity, market strategy, web design, vendor outreach, packaging, and operational planning.

Outcome: They reported reaching a comparable brand-and-launch-readiness point in about four weeks for less than 10% of the cost they believed a traditional agency-led build would have required.

Prototyping & DesignMarketing & Content+1

Brand-kit-to-design workflow where users connect Canva Brand Kit context and generate editable, on-brand visuals from inside ChatGPT.

Outcome: Teams can move from a plain-English request to a branded draft design faster, then open the result in Canva for human editing and polish.

Business OperationsCompany AI Adoption+1

Advisor meeting debrief workflow where AI listens to advisor/client conversations, summarizes key points and next steps, drafts follow-up emails, and pushes approved updates into CRM.

Outcome: The workflow reduces post-meeting administrative work while keeping the financial advisor in control of client-facing communication and records.

Prototyping & DesignCoding & Engineering

Terry Lin built Cooper's Corner, a voice-powered Apple Watch and iPhone fitness app, by combining low-tech index-card prototyping with a structured AI coding workflow in Cursor and Xcode.

Outcome: He turned rough workout-logging friction into a working multi-device app workflow while keeping the AI coding process bounded by requirements, review, commits, and refactoring.

Coding & EngineeringMarketing & Content

Lee Robinson uses Cursor as a quality-control agent for code and ChatGPT as a style editor for sharper, less generic writing.

Outcome: The useful result is a workflow where AI checks work against explicit standards instead of simply producing more code or copy.

Personal ProductivitySales & Outreach+1

Hiten Shah uses ChatGPT Projects as context-loaded assistants for managing up, self-coaching, and turning sales frameworks into custom discovery scripts.

Outcome: The workflow gives him reusable AI workspaces that can answer with the right context, style, and framework instead of starting from a blank chat every time.

Life SystemsPersonal Productivity+1

Uses AI to turn personal routine data and business context into a lightweight reflection loop, while also using synthetic customer profiles to stress-test ideas, messaging, and assumptions.

Outcome: Shows how AI can make scattered personal and business signals easier to think through. The workflow turns logs, notes, habits, and customer assumptions into clearer questions, patterns, and next actions.

Business OperationsPrototyping & Design+1

Uses a multi-tool AI product management workflow to take a product idea from user research to PRD, clickable prototype, and stakeholder-ready vision video in about 20 minutes.

Outcome: Turns early product discovery into a fast, tangible package: evidence from user discussions, a structured PRD, a working prototype, and a short concept video that stakeholders can react to.

Business OperationsPersonal Productivity

Uses AI to automate tedious administrative and technical chores, including Azure management, document scanning, file handling, and video compression, so small operational tasks do not constantly interrupt higher-value work.

Outcome: Shows how AI can remove the friction around work that is too small to delegate but too annoying to ignore. Instead of turning every chore into a manual process, Marco uses AI and command-line tools to create quick automations around the exact task in front of him.

Business OperationsPersonal Productivity

Uses AI to support executive-assistant workflows for meeting preparation, context gathering, and leadership briefings.

Outcome: Turns recurring prep work into a more structured briefing workflow so leaders can enter meetings with better context.

Creative MediaResearch & Analysis

Built AI workflows for documentary post-production at Florentine Films: a searchable media database for archival assets, an iOS field-research app for physical archives, and a Mac OCR tool for difficult historical documents.

Outcome: Turns tedious archival logging into structured, searchable research material. Images, video, audio, physical archive photos, and hard-to-read documents become easier to describe, tag, search, and reuse in documentary storytelling.

Business OperationsResearch & Analysis+1

Uses AI across recruiting, product research, and personal logistics: finding strong candidates on LinkedIn, creating interactive customer personas, and building a hyperlocal helper for parking decisions.

Outcome: Shows how AI can support three different kinds of judgment-heavy work: identifying people worth reaching out to, making customer research easier to interrogate, and turning local context into a practical decision aid.

Business OperationsSales & Outreach+1

Uses AI to organize company-building work at Zapier, including role preparation, talent research, and extracting repeatable culture or operating patterns from internal conversations.

Outcome: Shows how a founder can use AI to make people and culture work more structured: surfacing useful signals, preparing better follow-up questions, and turning scattered conversations into reusable company context.

Life SystemsCreative Media

Uses AI as a creative writing partner, personal support tool, and experimental life mirror — from brainstorming comedy to training a custom LLM on pregnancy-era audio and text as a strange, funny comparison between human and machine learning.

Outcome: Turns AI into a safe place to test half-formed ideas, surface emotional context, spot personal patterns, and make abstract conversations about AI feel more human, funny, and memorable.

Knowledge ManagementMarketing & Content

Built Spiral as an AI writing partner that helps people think before they write by asking ghostwriter-style questions, exploring branches of an idea, and turning scattered thoughts into clearer direction.

Outcome: Shifts AI writing from instant drafting to better thinking. Instead of producing a generic article too quickly, Spiral helps users slow down, examine the idea, find the stronger angle, and make the writing feel more like their own.

Creative MediaLife Systems

Uses AI for a set of personal creative and practical experiments: generating music videos from still images and audio, building a video-based book catalog app, and using Perplexity Comet to analyze personal finance accounts.

Outcome: Shows how consumer AI tools can be stitched together into small personal projects that feel useful or expressive without becoming full products. Anish uses AI for playful media creation, quick personal utilities, and deeper analysis of everyday tasks.

AccessibilityPersonal Productivity

Built custom AI helpers that turn images, links, spelling issues, and visual information into more useful text-based workflows across Slack, the browser, and everyday family life.

Outcome: Shows how AI can reduce small but constant usability barriers: describing Slack images, summarizing links before opening them, checking spelling quickly, interpreting visual content, and helping read books aloud with his kids.

Marketing & ContentPersonal Productivity

Uses AI to build a modern content and marketing operating system: tools that help generate timely meme ideas, vibe-coded lead magnets, and a Raspberry Pi bedside keyboard that captures late-night ideas into email or Linear.

Outcome: Turns creative marketing from a manual brainstorming loop into a set of small systems. Jason uses AI to spot formats, generate variations, ship useful mini-tools, and capture ideas before they disappear.