Real AI Use Cases category

Prototyping & Design AI use cases

Browse real people using AI in Prototyping & Design. Each use case includes tools used, source links, public workflow previews, outcomes, and related examples.

16 use cases

Related AI use cases

Adobe Firefly Custom Models headshot
Prototyping & DesignMarketing & Content+1

Adobe Firefly Custom Models

AI image-generation feature for training brand- or creator-specific visual models at Adobe

Brand-specific image generation workflow where creators and brands train private Firefly models on their own assets to generate visuals with consistent style, characters, and details.

Outcome: The useful result is a reusable visual-generation system that can produce campaign, concept, and story assets with less drift from the brand’s existing creative language.

Adobe FireflyFirefly Custom ModelsFirefly BoardsAdobe Express+1
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Jascha Kaykas-Wolff + Alexandra Roberts headshot
Prototyping & DesignMarketing & Content+1

Jascha Kaykas-Wolff + Alexandra Roberts

Co-creators of Eleanore; Kaykas-Wolff is a former Mozilla CMO and Roberts is an artist at Eleanore

AI-assisted beverage brand buildout workflow spanning brand identity, market strategy, web design, vendor outreach, packaging, and operational planning.

Outcome: They reported reaching a comparable brand-and-launch-readiness point in about four weeks for less than 10% of the cost they believed a traditional agency-led build would have required.

ChatGPTCustom GPTsClaudeClaude Code+8
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Canva + ChatGPT headshot
Prototyping & DesignMarketing & Content+1

Canva + ChatGPT

Product integration at Canva

Brand-kit-to-design workflow where users connect Canva Brand Kit context and generate editable, on-brand visuals from inside ChatGPT.

Outcome: Teams can move from a plain-English request to a branded draft design faster, then open the result in Canva for human editing and polish.

CanvaCanva Brand KitChatGPT
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Vanessa Lee headshot
Business OperationsPrototyping & Design+1

Vanessa Lee

Vice President of Product at Shopify

Keyword-to-store setup workflow where a merchant describes a store and AI generates complete editable store layouts with copy and imagery.

Outcome: A merchant can move from a rough store idea to several reviewable storefront directions before doing the slower work of editing, brand refinement, product setup, and launch checks.

Shopify AI Store BuilderShopify
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Terry Lin headshot
Prototyping & DesignCoding & Engineering

Terry Lin

Product manager and AI-assisted app builder at Cooper's Corner

Terry Lin built Cooper's Corner, a voice-powered Apple Watch and iPhone fitness app, by combining low-tech index-card prototyping with a structured AI coding workflow in Cursor and Xcode.

Outcome: He turned rough workout-logging friction into a working multi-device app workflow while keeping the AI coding process bounded by requirements, review, commits, and refactoring.

CursorXcodeLinearChatGPT+5
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Gui Seiz + Alex Kern, Figma headshot
Prototyping & DesignCoding & Engineering

Gui Seiz + Alex Kern, Figma

Design / engineering leaders at Figma

Use AI to close the gap between design and code by bringing production context into design work and turning design intent into more implementation-ready code changes.

Outcome: Shows how product teams can reduce handoff loss between designers and engineers. Instead of treating Figma and the codebase as separate worlds, the workflow helps design reflect what is actually in production and helps code changes preserve the intent of the design.

FigmaClaude CodeCodexGitHub
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Marily Nika, Google headshot
Business OperationsPrototyping & Design+1

Marily Nika, Google

AI Product Lead at Google

Uses a multi-tool AI product management workflow to take a product idea from user research to PRD, clickable prototype, and stakeholder-ready vision video in about 20 minutes.

Outcome: Turns early product discovery into a fast, tangible package: evidence from user discussions, a structured PRD, a working prototype, and a short concept video that stakeholders can react to.

PerplexityChatGPTv0Google Flow+2
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Priya Badger, Yelp headshot
Prototyping & DesignResearch & Analysis

Priya Badger, Yelp

Product / design leader at Yelp

Uses example conversations as the starting point for AI product design, then turns those conversations into clearer requirements, product flows, and interactive prototypes.

Outcome: Shows how teams can design AI products around real conversational behavior instead of jumping straight to UI screens. The workflow helps clarify what users ask for, how the assistant should respond, where trust breaks down, and what the product experience should feel like.

ClaudeMagic Patternsconversation transcriptsprototype tools
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Dennis Yang, Chime headshot
Business OperationsPrototyping & Design

Dennis Yang, Chime

Product leader at Chime

Uses AI to connect product management artifacts: turning PRDs into clearer Jira tickets, implementation-ready tasks, and prototypes that help teams move from product thinking to execution faster.

Outcome: Shows how PMs can reduce the handoff gap between strategy, requirements, design, and engineering by using AI to translate a product idea into more structured artifacts for the team to review and build from.

CursorJiraPRDsprototype tools
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Brian Lovin, Notion headshot
Prototyping & DesignCoding & Engineering

Brian Lovin, Notion

Designer / design leader at Notion

Uses AI coding tools to help design teams move faster from Figma to working prototypes, while creating custom skills and context that make development workflows easier to repeat.

Outcome: Shows how designers can use AI to make prototypes more real without giving up design judgment. The workflow helps teams turn visual ideas into interactive artifacts, test them sooner, and preserve the context needed for engineering follow-through.

Claude CodeFigmadesign systemscodebase context
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Daniel Roth, LinkedIn headshot
Coding & EngineeringPrototyping & Design

Daniel Roth, LinkedIn

Editor in chief / product builder at LinkedIn

Uses a dual-agent app-building workflow where one AI agent acts as the builder and another acts as the reviewer, helping a non-traditional developer move faster while keeping a second layer of critique on the work.

Outcome: Shows how AI-assisted building can become more reliable when the work is split into roles: one agent creates the first version, another inspects it, and the human decides what to accept.

Claude CodeGitHub CopilotXcodeiOS
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Owen Williams, Stripe headshot
Prototyping & Design

Owen Williams, Stripe

Product Design Manager at Stripe

Built ProtoDash, an AI-powered internal prototyping studio that brings Stripe’s design system into AI-generated prototypes, helping designers and PMs create high-fidelity clickable prototypes instead of generic AI output.

Outcome: Turns AI prototyping from generic “blurple slop” into on-brand, shareable Stripe prototypes; supports live demos instead of static memos, helps PMs prototype, and streamlines design feedback and engineering handoff.

Cursorv0FigmaReact+1
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Elizabeth Lin headshot
Prototyping & Design

Elizabeth Lin

Independent design educator at Design is a Party

Uses Cursor as a creative partner for design exploration: generating visual styles, building interactive prototypes like a working piano with sound, and refining rough AI-generated interfaces into more polished designs.

Outcome: Gives designers a faster way to explore aesthetics, prototype real interactions, and practice giving better feedback to AI. Instead of stopping at static mockups, Elizabeth uses code-based tools to create things people can click, hear, test, and iterate on.

CursorNotionHTMLCSS+1
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Jamey Gannon headshot
Prototyping & DesignMarketing & Content

Jamey Gannon

AI Creative Director at Brand Sprints

Uses mood boards, Midjourney style references, personalization codes, Nano Banana, Flora, and Figma to create consistent AI-generated brand imagery that can be packaged into reusable client-ready visual systems.

Outcome: Turns AI image generation from a one-off prompt experiment into a repeatable creative direction process. Clients can get not just finished assets, but a reusable visual system with references, prompts, and style settings they can keep using.

MidjourneyPinterestCosmosNano Banana+2
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Ravi Mehta headshot
Prototyping & Design

Ravi Mehta

Product leader and educator at Ravi Mehta Product Leadership

Uses structured JSON data and a clear prompt framework to make AI prototypes and Midjourney images more realistic, flexible, and production-useful.

Outcome: Moves AI prototyping beyond vague “make it look nice” prompts. By separating data, UX, and visual style, Ravi gets prototypes that feel more like real products and images that look more curated than generic AI output.

ClaudeReforge BuildMidjourneyUnsplash+1
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Thariq Shihipar, Anthropic headshot
Coding & EngineeringPrototyping & Design

Thariq Shihipar, Anthropic

Engineer on Claude Code at Anthropic

Uses HTML as a richer collaboration layer with Claude Code, turning AI-generated plans, brainstorms, editing interfaces, and design systems into visual artifacts that are easier for humans to read, adjust, and share.

Outcome: Makes AI-assisted development more visible and easier to steer. Instead of reviewing giant Markdown plans, humans can inspect interactive webpages, edit disposable micro-apps, and reuse living design-system files as context for future work.

Claude CodeHTMLGitHubClaude Design
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