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Cortney Hickey, Zapier's AI use case

Executive assistant / operations partner at Zapier

Uses AI to support executive-assistant workflows for meeting preparation, context gathering, and leadership briefings.

The problem

What was broken before AI

Executive-assistant work often depends on context that lives everywhere: calendar invites, prior conversations, Slack threads, strategy docs, meeting notes, company principles, and the executive’s own preferences. The work is not only scheduling. It is knowing what matters, what happened before, who needs what, and how the leader should show up in the room. Without AI, gathering that context can be manual and repetitive.

What changed

What the use case made possible

AI gives the executive-assistant workflow a faster way to assemble context. A meeting can trigger a briefing that pulls from notes, docs, Slack, and calendar history. Strategy context can be summarized for the specific meeting instead of searched manually. Company principles can be surfaced when they are relevant to the conversation. The result is not a replacement for human judgment; it is a faster way to prepare the person who already understands the nuance.

Why this matters

Why this use case is worth studying

Cortney’s workflow is valuable because it shows AI helping a role that already runs on judgment, trust, and context. A good executive assistant or operations partner is often the connective tissue of a company. AI can make that work more powerful when it handles retrieval and first-pass synthesis, leaving the human to decide what matters, what tone is appropriate, and what the executive actually needs to know.

Use this when

When this pattern applies

Use this pattern when preparation depends on context scattered across calendars, docs, messages, and prior conversations. It works especially well for recurring leadership meetings, customer calls, board prep, team reviews, and any situation where the right brief changes the quality of the conversation.

Exponential Builder analysis

01

Start with the meeting, not the tool.

The useful unit here is a recurring moment where better context changes the quality of a conversation: leadership meetings, customer calls, board prep, or team reviews.

02

AI is strongest as the first-pass context assembler.

Executive-assistant work depends on judgment and trust, so the leverage comes from retrieval, synthesis, and reminding the human what might matter before they decide what actually matters.

03

Briefs beat summaries.

A long digest creates more work; a good AI workflow compresses scattered context into people, purpose, history, decisions, risks, open questions, and follow-ups.

Who this is for

Best fit

Executive assistants

Chiefs of staff

Operations partners

Founders and executives

Team leads with recurring meetings

Customer-facing leaders preparing for important calls

Anyone responsible for turning scattered context into useful prep

What to avoid

Mistakes and warnings

Where this pattern can go wrong if you copy it too literally.

Do not let AI turn meeting prep into a long context dump.

Avoid pulling sensitive context into tools or workflows without permission.

Keep human judgment in charge of tone and what the executive actually needs.

Do not surface culture or strategy language generically; make it relevant to the meeting.

Review briefs before they influence important conversations.

Public workflow preview

The shape of the workflow

A high-level look at how the use case works, with the reusable pattern made clear.

01

Start with the meeting moment

The workflow begins with a calendar event or upcoming conversation that needs preparation.

02

Gather scattered context

AI pulls together relevant notes, docs, Slack threads, past meetings, and strategy references.

03

Create a concise brief

The output is not a dump of everything available; it is a short preparation note with the people, goals, decisions, risks, and follow-ups that matter.

04

Bring strategy into the room

Repeated company principles or strategic context can be surfaced when they are relevant to the meeting.

05

Keep the human in control

The assistant, EA, or operator reviews, edits, and adds judgment before the brief is used.

Copy the pattern

The reusable idea

Pattern in one sentence

Use AI to turn scattered meeting context into a concise, human-reviewed brief before the conversation happens.

Reusable idea

Cortney’s use case is a reminder that AI is especially useful in roles where preparation depends on scattered context. Start with one repeated moment — a leadership meeting, customer call, board prep, or team review — and teach AI what a good brief looks like. The value comes from making the right context easier to find before the conversation happens.

Steal this workflow

Build a reusable meeting-brief workflow:

1

Choose one recurring meeting type where prep is repetitive and context-heavy.

2

Define the brief sections: attendees, purpose, relevant history, prior decisions, risks, open questions, suggested follow-ups, and relevant strategy or operating principles.

3

List the usual context sources: calendar, docs, Slack or message threads, prior notes, strategy materials, and executive preferences.

4

Before each meeting, gather only the context connected to that meeting.

5

Ask AI for a concise brief with clear headings, not a full research dump.

6

Have the EA, operator, or meeting owner review the brief for tone, judgment, sensitivity, and what the leader actually needs.

7

After the meeting, capture decisions, open questions, owners, and context worth remembering next time.

8

Improve the template after real meetings, especially when a section is consistently too long, too generic, or missing useful context.

Suggested prompt

Prepare a concise executive meeting brief using the context provided. Include: who is attending, why the meeting matters, relevant history, prior decisions, open questions, likely risks, suggested follow-up questions, and any strategy or operating principles that are directly relevant. Keep it brief, practical, and organized for someone who needs to enter the meeting prepared. Do not include a long summary of everything available; prioritize what will help the leader show up well in the room.

Field notes

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