Back to database

Wade Foster, Zapier's AI use case

CEO and cofounder at Zapier

Uses AI to organize company-building work at Zapier, including role preparation, talent research, and extracting repeatable culture or operating patterns from internal conversations.

The problem

What was broken before AI

Hiring and culture work often depends on scattered signals. Candidate profiles, interviews, referrals, written responses, transcripts, and leadership conversations all contain useful information, but they are hard to compare consistently. Culture has the same problem: a company may repeat certain principles in meetings or stories, but those patterns can remain implicit until someone takes the time to extract and name them.

What changed

What the use case made possible

AI gives Wade a way to organize those signals faster. For hiring, an agent can help compare candidate material against role criteria, surface questions, and look for overlooked potential. For culture, transcripts and internal conversations can be analyzed for recurring values, stories, and operating habits. The output becomes a structured starting point for human decisions.

Why this matters

Why this use case is worth studying

Wade’s workflow is valuable because it applies AI to work that is high-context and easy to hand-wave. Hiring and culture are not purely quantitative, but they benefit from better structure. AI can help leaders see patterns across many messy inputs, while the final call stays with people who understand the company, the role, and the tradeoffs.

Use this when

When this pattern applies

Use this pattern when people decisions or culture work depend on lots of messy source material. It works especially well when you need to summarize evidence, surface follow-up questions, or turn repeated company stories into clearer operating principles.

Exponential Builder analysis

01

Criteria come before context.

AI is much more useful in hiring or culture work when the leader has already named what matters; otherwise it just compresses a pile of opinions into a smoother pile of opinions.

02

Messy human signals can become reviewable evidence.

Candidate notes, transcripts, referrals, and leadership conversations are hard to compare in raw form, but AI can turn them into strengths, risks, gaps, and questions that humans can inspect.

03

Culture becomes more durable when patterns are named.

Repeated stories, phrases, and operating habits often live informally in conversations; using AI to extract them gives a company a way to turn implicit behavior into rubrics, docs, and shared language.

Who this is for

Best fit

Founders and CEOs

Recruiting teams

People operations teams

Chiefs of staff

Culture and internal communications teams

Hiring managers with many signals to review

Companies trying to document how they work

What to avoid

Mistakes and warnings

Where this pattern can go wrong if you copy it too literally.

Do not let AI make people decisions.

Avoid using AI as a black-box filter.

Keep criteria visible and human-reviewed.

Watch for bias in source material and model output.

Be careful with private candidate or employee information.

Public workflow preview

The shape of the workflow

A high-level look at how the use case works, with the reusable pattern made clear.

01

Gather the messy human signals

Candidate materials, transcripts, notes, and internal conversations become the source material.

02

Define the criteria first

The workflow works better when AI knows what good looks like for a role, team, or company principle.

03

Ask AI to surface patterns

The model can summarize strengths, hidden signals, recurring culture themes, or follow-up questions.

04

Use the output as a decision aid

AI helps prepare the human decision, but does not make the final call.

05

Turn repeated patterns into company context

Useful themes or lessons can become reusable docs, rubrics, or training material.

Copy the pattern

The reusable idea

Pattern in one sentence

Use AI to organize messy people and culture signals into evidence, questions, and reusable context while keeping final decisions human-owned.

Reusable idea

Wade’s use case is a reminder that AI can help with judgment-heavy work when it is used to organize evidence instead of replace the decision-maker. If a decision depends on many messy inputs, start by defining the criteria, then ask AI to find patterns, exceptions, and questions worth asking. The best output is not a verdict; it is a clearer conversation.

Steal this workflow

Run a “people signal review” before a hiring or culture decision:

1

Pick one decision: a role review, interview prep, culture memo, or leadership debrief.

2

Gather the source material: candidate materials, interview notes, referrals, written responses, transcripts, or internal conversation notes.

3

Write the criteria first: role requirements, operating principles, examples of strong signals, and known disqualifying risks.

4

Ask AI for evidence, gaps, and questions rather than a recommendation.

5

Have a human reviewer check the output for missing context, bias, and overconfident claims.

6

Save anything reusable: follow-up questions, rubric language, recurring culture themes, or examples of strong and weak signals.

7

Revisit the criteria if the same ambiguity keeps appearing.

Suggested prompt

“Review the material below against the criteria provided. Summarize the strongest evidence, possible risks, missing information, and follow-up questions a human reviewer should ask. Separate direct evidence from inference. Do not make a final decision. Also flag any areas where the criteria are unclear or where the source material may be biased or incomplete.”

Field notes

Get new AI use cases in your inbox

A short weekly note on how real people are using AI to save time, make money, build tools, and run their lives.

No spam. Just useful AI use cases.

Related use cases

Keep exploring nearby systems.

Browse all